Mary Kleinschafer wandered around her backyard on a crisp Saturday morning in May, examining the burgeoning bounty of her vegetable garden in Morpeth, a historical river port town in the Hunter Valley, NSW. Surveying the previous night’s botanical activity had quickly become an essential part of her morning routine, admiring the infant sprouts of kale, arugula and edible herbs. This particular morning, still garbed in her pyjamas, she found herself howling at her partner to Read more…
The rise of social media is helping environmental scientists in their fight to preserve biodiversity and conserve our natural world in a way they could never do before.
For many years meaningful action on climate change has been stifled by irresponsible journalism and cautious scientists. But can digital media provide the tools needed shift this narrative?
Historical failures of traditional media streams on environmental issues has caused people to shift to different paths to get their messages heard. From Instagram activism and its ability to create global movements, to ethical influencers and eco-consumerism, because of social media its now cool to be green.